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Mid-Year 2024 Rental Market Update

Steps in property growth

 

UK Rental Market Mid-Year 2024: A Detailed Overview

As we reach the midpoint of 2024, the UK rental market is grappling with a confluence of economic forces that are reshaping the landscape for both tenants and landlords. From rising inflation to government policies, here’s an in-depth look at the factors driving change in the Private Rented Sector (PRS) and what lies ahead for the rest of the year.

Latest Inflation Figures for Q2 2024

The UK’s inflation picture has been a major focus throughout 2024, with the latest figures for Q2 revealing a complex scenario. Consumer Price Inflation (CPI) saw an increase, settling at 2.8% by June 2024. However, inflation remains high compared to the Bank of England’s target of 2%, and this continues to exert pressure on households across the country.

Wage inflation, meanwhile, has shown positive movement, with average earnings rising by 5.7% year-on-year in Q2 2024. While this is a welcome development for workers, it still lags behind CPI, meaning real wages are effectively falling, albeit at a slower rate than previously observed.

What’s Been Happening to Rent in 2024?

The rental market has been significantly impacted by these inflationary pressures. Throughout the first half of 2024, rents across the UK have continued to rise, although the pace has varied by region. London and the South East have seen the steepest increases, with average rents up by 7.5% compared to the same period last year. The demand-supply imbalance remains a key driver, as more people are priced out of homeownership due to high interest rates and a tightening mortgage market.

Outside of London, rental growth has been more moderate but still notable. In cities like Manchester, Birmingham, and Edinburgh, average rents have increased by around 5-6%. Rural areas and smaller towns have seen less dramatic changes, although the trend of urban dwellers moving to the countryside—a phenomenon sparked by the pandemic—continues to influence these markets.

The Effect of the Government Building Programme on the PRS

In response to the ongoing housing crisis, the UK government has accelerated its building programme, with a target of delivering 300,000 new homes annually. While this is a positive step towards alleviating housing shortages, the impact on the PRS will take time to materialize.

In the short term, the building programme has had a limited effect on the PRS. The majority of new builds are focused on affordable housing or homes for sale, rather than rental properties. However, as more units come online, especially in mixed-tenure developments, there could be a gradual easing of rental pressures in certain areas. This, however, hinges on whether the government’s targets are met, which historically has been a challenge.

Insights from Savills’ Q2 2024 Report

Savills’ Q2 2024 report provides a comprehensive analysis of the current state of the UK property market, with specific insights into the rental sector. According to the report, the UK’s rental market continues to be characterized by high demand and limited supply, particularly in urban centres. Savills highlights that the ongoing economic uncertainty, coupled with high inflation, is causing many potential homebuyers to remain in the rental market longer than they might have otherwise.

Savills also notes that investor sentiment in the PRS remains cautious. While there are opportunities for long-term returns, particularly as rental yields have risen slightly, the short-term outlook is tempered by concerns over government regulation and the potential for further interest rate hikes. The report predicts that rental growth will continue but at a slightly moderated pace as economic conditions stabilize later in the year.

Paragon Bank’s Research into New Investor Motivations

Paragon Bank’s recent research sheds light on what is driving new investors to enter the PRS in 2024. According to their findings, the motivations of new investors are increasingly shaped by the evolving economic landscape. While traditional factors such as long-term capital appreciation and stable rental income remain important, there is a growing focus on portfolio diversification and hedging against inflation.

Interestingly, Paragon Bank’s data indicates that many new investors are particularly interested in energy-efficient properties, driven by both regulatory pressures and tenant demand. With the government’s commitment to net-zero targets, properties with higher energy efficiency ratings are becoming more attractive, not just for their lower running costs but also for their potential to command higher rents and avoid future regulatory penalties.

Looking Ahead: The Remainder of 2024

As we move into the latter half of 2024, the UK rental market is expected to remain challenging for tenants but potentially rewarding for investors who navigate the market carefully. The interplay of high inflation, government housing policy, and shifting investor strategies will continue to shape the market.

For tenants, the best advice remains to act quickly when finding a rental property, as competition remains fierce, particularly in larger cities. For landlords and investors, focusing on properties that align with current and future market demands—such as energy efficiency and location—will be key to securing returns in an uncertain environment.

In conclusion, the UK rental market in 2024 is a microcosm of broader economic trends, and the coming months will be crucial in determining how these dynamics play out for all stakeholders involved.

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Alphaletz also host a weekly podcast called Good Landlording which you can find on all the usual podcast channels. We discuss the Q2 2024 rental market as well as other key topics for landlords to stay updated. The podcast is co-hosted with Suzanne Smith from The Independent Landlord.

 

Understanding Property Management Software 

Property management software is much more than just a digital tool—it’s an indispensable asset, a game-changer software for property management industry. Imagine having a personal assistant who never takes a break, an accountant who avoids human error, a secretary that is available around the clock; this is what property management software provides, all rolled into one intelligent software package. It adeptly handles an array of tasks ranging from seamless rent collection and precise expense tracking to effective tenant communication and prompt maintenance request response.

Here at Alphaletz, we take great pride in offering one of the leading landlord management software solutions in the UK. We have tailored our software to be a dependable companion for landlords, packed with user-friendly features designed to make your life not just easier, but more productive and rewarding.

 
Choosing the Right Property Management Software 

When it comes to property management software solutions, one size does not fit all. It’s crucial to choose a software package that aligns with your specific needs and enhances your management capabilities. Here’s what you need to consider:

 

Monitor rents in real time:

By connecting your bank and even credit cards, to Property Management Software you can instantly see which rents and expenses are being transacted. You can then set up ‘rules’ so that transactions can be completely automated and instantly updated on your desktop and mobile app.

If a rent payment doesn’t come in, you can see the details in the arrears dashboard and send automated emails to chase the tenant automatically. You can also send polite reminders of when the rent is due to ensure the rents arrive on time.

Better Financial Management:

With good landlord software, you’ll also get a complete overview of your property portfolio’s financial health. You can monitor cash flows, understand profit and loss patterns, reconcile bank transactions, and make informed financial decisions. Your entire financial performance is visually represented at a glance, providing you with insights that you would have missed in a traditional book-keeping setup. When it comes to tax time, you will also be able to create instant reports in an accountant friendly format to get your tax returns done with minimal effort.

This also allows you to switch from using multiple general purpose systems like accountancy packages, spreadsheets, task and document management systems, into one purpose built product designed specifically for todays’ landlords.

Ease of Use:

The best software in the world won’t do you much good if it’s too complicated to use. Look for a software package that offers an intuitive and user-friendly interface, one that simplifies tasks rather than complicating them. Alphaletz is a super modern and beautifully designed system to make it easy for landlords everywhere to navigate, reducing your learning curve and enhancing productivity. Expect to save 75% of your time.

Comprehensive Features:

Your chosen software should be a one-stop solution, covering all aspects of property management. This means storing everything from tenancy agreements and safety certificates, managing rent collection and repairs, to tracking property maintenance. With Alphaletz, we have you covered with our integrated task management system. Our software ensures you have all the tools you need in one place and available from anywhere and any device, making property management a breeze.

The Revolution in Property Management 

In today’s digital age, landlord software solutions are transforming the landscape of property management. 

Whether you are a self-managing landlord or use agents to manage your properties for you, if you own  a property portfolio, these software solutions can make a massive difference to your daily routine. Instead of getting bogged down in paperwork and administrative tasks, you can use the time to focus on growing your business and improving your properties.

There is an App too for Landlords 

A key feature of Alphaletz’s landlord management software solution is that not only is it available from any desktop, there is also a dedicated app for landlords available on IOS and Android. This mobile application brings numerous benefits:

  • Real-time Notifications: Be the first to know when a legal compliance document becomes due or a tenancy is due for renewal.
  • Access on the Go: Manage your properties no matter where you are, right from your mobile device.
  • Instant Communication: Send messages and documents directly to your tenants and maintain clear, open lines of communication.
  • Your business in your pocket: no matter where you are, all your data will be automatically synced up so you always have your data on the go.

Making the Most of Your Property Management Software 

To truly reap the benefits of your landlord management software, it’s important to understand all its features. From tracking expenses to producing financial reports, Alphaletz’s software is designed to handle every aspect of property management.

Start by inputting your property and tenant details into the system. The software will then use this information to help you manage tenancies, track rent payments, organise maintenance, and much more.

Alphaletz: Your Ideal Property Management Software 

At Alphaletz, we’ve designed our landlord management software with you in mind. With a suite of powerful features and an easy-to-use interface, we can help you take control of your property portfolio.

Embrace the future with landlord management software solutions and be a better landlord with half the effort! Let Alphaletz be your guide on this journey, and discover the difference that our app for landlords can make. Start here by adding your first 3 properties for free

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'Great software for managing our rental portfolio, we have moved away from an accounting package as this serves us better. Also, we can now monitor our managing agent better and it gives us the confidence to self-manage new properties going forward!'
Jonathan Hart
Portfolio Landlord

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